6. CSR Campaign
Client : Cheyyar SEZ Developers
We designed a series of CSR Campaign materials for Road Safety based on the concept “Our Children are Watching Us”. The concept talked about how children watch and imitate the elders in their family. But it is of great concern if a dangerous behaviour or indifference or negligence on road is imitated by the children. So the messaging was focused towards all the people who are influencers to the upcoming generation.